Back in 2015, we wrote a piece titled “Video Content For Online Success” and in it asked the question; “Would you rather watch a punchy 2-3 minute video or read an 8-page document giving you the same information?”
We said that social media platforms Facebook, Twitter and Instagram are doubling down on their efforts to seamlessly bring video content to the mobile screens of their users by embedding video in their native applications. Prior to that, In July 2014, Facebook announced that video views exceeded 1 billion each day but by the end of 2015 Facebook hit 8 billion daily views.
As consumers rely more on visual, rather than text content, using video to introduce your company or product to the world can no longer be seen as a mere suggestion, rather, it should form an integral part of your strategy in marketing your company.
Still not convinced, Let’s look at some stats
• 82% of all internet traffic in 2020 will be from video
• It’s all about leads right? Video marketing will get 66% more qualified leads per year.
• Add video to your emails; in fact, using the word ‘video’ in an email subject line boosts the open rates by 19%.
• Selling a product? 84% of consumers have bought something after watching a video.
• Consumers prefer video with a staggering 85% of them saying they’d like to see more video from brands in 2018.
I’m convinced, So what kind of video content can I use?
Here is a list of some of the more popular types of video content used by businesses
Explainer Videos: Often seen on product pages or the home page of websites explaining the services or products provided by your business.
Tutorial Videos: Ever needed to know how to use or fix a product? You go to YouTube and type “How to (insert query here)” and get given many options for videos that will help you solve your problem. This is a great way to get a potential buyer engaged in your product.
Testimonials: There is no better marketing than happy clients spreading the word. Why not record some of their remarks to add to your website or social media platforms.
Advert Videos: A short 30 to 60-second video you can use to promote your business and boost on social media can go a long way to reaching your audience.
How can Rokkit Digital help me?
With digital marketing continuing to evolve, Rokkit Digital Agency has put in a great effort to stay ahead of the curve.
Our in-house team of copywriters, designers and videographers have the experience and tools required to create video content to take your business to the next level and our service will ensure that you have a top class visual product to integrate into your marketing strategies.
It’s all about mobile. Half of all YouTube videos and 90% of Twitter video views are on viewed on mobile devices. Mobile is most definitely the future.
With that said, is your website optimized for mobile devices? If not, you may be missing out a lot of organic traffic as Google starts to prioritize mobile-ready websites in their search results.