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Social Media by Numbers

August 12, 2015 By Rokkit Digital

Facebook CEO, Mark Zuckerberg, recently revealed the company’s latest quarterly figures and they sure do look impressive. Facebook is confident that they, along with their subsidiaries WhatsApp and Instagram, will continue to dominate the social media sphere in at least the foreseeable future. Zuckerberg, living the brand as always, posted the following status update on his personal Facebook account to highlight some of these impressive figures. Check these out:

Mark Zuckerberg, “We just announced our quarterly earnings and gave an update on our community’s progress.

1.49 billion people are now part of our community.

In 1876, the year the first telephone call was made, around 1.49 billion people were alive.

With each generation, the world is growing closer together. One day our community will connect everyone. Thank you for being a part of our mission and our community.”

SM News Resize

So with Facebook clearly in the lead in terms of users and popularity, what about the social media platform “competing” with them? Let’s do some number crunching to see how they match up and what the social media sphere looks like in 2015 so far…

10 Interesting Stats –

Twitter:

1. Twitter now has over 310 million active users of which about 100 million are daily users of the service. There are however about 1 billion registered accounts and out of those registered accounts 77% are outside the USA.

2. Katy Perry (73 million), Justin Bieber (66 million) and Barack Obama (62 million) are the most followed users on Twitter.

Instagram:

3. Instagram has over 20 billion photos shared on the website and Instagramers share about 70 million (plus) photos and videos a day.

4. LinkedIn has over 364 million registered members with 13% of online adults stating that they visit the site daily.

Pinterest:

5. 80% of the Pinterest users are female with 65% aged between 16 and 34 years old.

6. Pinterest users are highly active on social networks with 96% likely to have a Facebook account, 81% likely to be on Twitter and 60% likely to be an Instagramer.

7. 88% purchase a product they pinned.

Looking for love? The dating app Tinder seems to have all the buzz right now. Here are 3 fun facts about Tinder:

8. On Valentine’s Day Tinder users who logged in experienced a 60% increase in matches.

9. As of April 2015, Tinder users swipe through 1.6 billion Tinder profiles and make more than 26 million matches per day.

10. More than 8 billion matches have been made since Tinder launched in 2012.

There you have it, 10 fun facts about your favourite social media platforms. Be sure to check in soon for our next social media update. Until then, hop on over to our own accounts and follow us on Twitter @RokkitDigital , “like” Rokkit Digital on Facebook and check out our Pinterest account.

Thanks for reading…

Sources: http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/

http://www.digitalinformationworld.com/2015/02/fascinating-social-networking-stats-2015.html

http://www.datingsitesreviews.com/staticpages/index.php?page=Tinder-Statistics-Facts-History

 

Filed Under: Social Media

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